At LOVE Media Group we work exclusively with Brands who care.
Alpha Oil Tools - modernizing a legacy brand.
With 40 years of brand loyalty, the Alpha Oil Tools branding is well known in the O&G space. New ownership brought new technology, and a vision to reposition how they were seen in the industry. We were tasked with redesigning a legacy brand to reflect a new cutting edge company.
Our rebranding strategy was to keep the defining elements of the branding and reincorporate these elements in a simplified modern design. Paired with a vibrant technology-inspired color scheme, we have positioned the brand for the next 40 years.
Social Brand Guide