At LOVE Media Group we work exclusively with Brands who care.
Creating branded content and web design to drive donations for the families of first responders.
THE CHALLENGE
As for any startup nonprofit, BFF’s three biggest challenges were:
1. Gaining awareness
2. Raising support
3. Collecting donations
THE APPROACH
Branding
Blue Family Fund was founded out of the success of Point Blank Safety Services, so it was important to the founders (Stacey and Michael Magovern) that we have a cohesive visual relationship between the two brands. So we drew upon the law-enforcement-inspired visual branding of the established Point Blank Safety Services brand.
WEB
For the web project it was critical to present donors with the mission of BFF, then to provide a seamless user-friendly online donation experience. In addition to the donation tools, we added an eCommerce store. 100% of the sales from BFF’s online store, go directly to assist families of first responders.
Video & Social Content Creation
For BFF to be successful in its mission to help the greatest number of families, we have to “Build The Tribe” by growing their social media followership. To do this we consistently produce first-in-class video productions and graphic design posts to reach and engage their target audience.
Blue Family Fund
2019
Families of First Responders
what's this?
BFF is the first-ever nonprofit of the 1M Project. Started out of the success of Point Blank Safety Services, they help the families of First Responders through financial aid and higher education scholarships.
Services
Branding
Website Design
eCommerce (Fund Raising)
Video Production
Social Content Creation
Apparel Design
Photography
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BLUEFAMILYFUND.com
on mobile