At LOVE Media Group we work exclusively with Brands who care.
Alpha Oil Tools - modernizing a legacy brand.
THE CHALLENGE
With 40 years of brand loyalty, the Alpha Oil Tools branding is well known in the O&G space. New ownership brought new technology, and a vision to reposition how they were seen in the industry. We were tasked with redesigning a legacy brand to reflect a new cutting edge company.
THE APPROACH
Our rebranding strategy was to keep the defining elements of the branding and reincorporate these elements in a simplified modern design. Paired with a vibrant technology-inspired color scheme, we have positioned the brand for the next 40 years.
Services
Visual Branding
Logo Design
Social Brand Guide
Design Process: Watch the legacy brand transform into a simpler, modern logo.
Interested in leveling-up your brand?
We work with people and brands who are ambitious, and socially responsible. If this is you, we'd love to help you to achieve your goals. Let's team up to make our world a little better.
