THE CHALLENGE

Few things are more personal than entrusting someone with your financial future. Building trust to gain the initial face-to-face meeting is the biggest challenge in building new relationships for financial investments.

THE APPROACH

Accomplishing this was a three-step process:
1. Create video content that addresses current market conditions, while introducing the Vivid team.
2. Create multiple landing pages with varying content and engagement options.
3. Create Facebook ads for each landing page, monitor effectiveness, measure RIO.